Robinsons Retail Holdings Inc. (RRHI) said it will shut down all standalone No Brand stores in the Philippines, marking a strategic shift as the retailer streamlines its portfolio toward higher-performing formats.
The company said operations of its 11 No Brand outlets will be gradually wound down by the end of June 2026. The move follows a review of its business mix and reflects efforts to simplify operations and concentrate on segments that deliver stronger and more sustainable returns.
No Brand entered the local market in 2019 through a master franchise agreement between RRHI and Emart of South Korea.
Under the deal, RRHI operated dedicated stores offering private-label products positioned as value-for-money alternatives.
Despite its visibility, the business remains marginal to RRHI’s overall operations. The company said No Brand contributes only about 0.2 percent of annual net sales and represents a minimal share of total assets. Its 11 stores are also negligible compared with RRHI’s extensive footprint of more than 2,700 company-owned outlets and over 2,100 franchised drugstore branches nationwide.
Stanley C. Co, president and chief executive officer of RRHI, said the decision reflects shifting consumer behavior and the company’s need to align formats with evolving shopping patterns.
“Our focus remains on meeting customer needs by providing relevant assortments in the most appropriate formats,” he said, while expressing appreciation for RRHI’s partnership with Emart.
RRHI’s exit underscores a broader trend among retailers to rationalize niche or underperforming concepts in favor of scalable, core businesses. For RRHI, the move sharpens its focus on established formats such as supermarkets, convenience stores, and drugstores, which continue to anchor growth and profitability.
