Filipino dessert brand Avocadoria has stepped up its international push, opening its first outlet in Thailand and marking its third overseas market after Singapore and the United Arab Emirates. The expansion signals growing traction for homegrown food concepts abroad.
The Philippine Trade and Investment Center in Bangkok, or PTIC-Bangkok, said the brand launched its Thailand debut on March 23 at Central Rama 9.
More branches are planned within the year. The agency supported the entry by providing market intelligence, facilitating business linkages, and helping secure partnerships with major Thai retail chains for Avocadoria’s ready-to-eat ice cream products.
The move aligns with the Department of Trade and Industry’s broader strategy to boost the global competitiveness of Philippine micro, small, and medium enterprises, particularly in consumer-facing sectors where branding and product differentiation are key.
Founded by Czarina Jagto-Sevilla, Avocadoria has grown rapidly from a small Pasig-based venture into a network of more than 260 branches in just seven years. Its flagship avocado ice cream cheesecake, rooted in the founder’s childhood affinity for the fruit, has been central to its rise and has tapped into both novelty and nostalgia.
Industry observers say the company’s expansion reflects a wider trend. Filipino brands are increasingly testing regional markets before scaling further afield.
With priority markets identified in the US, Japan, Thailand, the UAE, and Hong Kong, the company’s current footprint suggests a calibrated approach that builds presence in high-traffic Asian hubs and diaspora-rich regions.
Now operating across four countries, Avocadoria has met three of its key international targets. The pace of its rollout points to sustained demand for distinctly Filipino flavors, though maintaining consistency and brand identity across diverse markets will be critical as competition in the premium dessert segment intensifies.
