Sunday, 20 April 2025, 3:57 am

    Globe engages AI-driven communications platform fo mobile operators

    Globe Telecom has partnered with GMS, an artificial intelligence-driven communications solutions company, allowing businesses across the country access to next-generation customer experience solutions.

    Globe and GMS commit to enhance enterprise customer experience by offering a comprehensive omni-channel campaign suite. This includes deploying conversational AI tools like chatbots that facilitate initial interactions and leveraging GenAI for content creation, analysis, and insights.

    These technologies empower organizations to enhance customer engagement, operational efficiency, data-driven decision-making, and cost reduction. With the offerings, Globe expects a significant boost in customer satisfaction, trust and loyalty, ultimately translating into increased revenue.

    “We’ve had a highly successful collaboration with GMS for international A2P messaging through our portfolio company m360 for several years. Now, we are excited to extend our partnership because we believe GMS’ redefined business strategy aligns with Globe’s goal to empower each Filipino with every day digital solutions,” Ernest Cu, Globe Group president and chief executive, said.

    GMS’ expertise in innovative communications solutions will bolster Globe’s ability to deliver sustainable business solutions to its customers and end users. These solutions are also tailored to complement Globe’s diverse range of digital offerings, encompassing fintech, healthtech, adtech, edutech, climate tech, shared services, investments, and entertainment sectors.

    “Building on our strong legacy in messaging and our profound knowledge of the MNO and enterprise business, GMS is shifting its focus to the AI-powered future of communications. We’re leading this transformation by partnering with our clients and supporting them in every step of their journey,” Charles Upchurch, chief executive at GMS, said.  

    The collaboration underscores Globe’s commitment to leveraging cutting-edge technology to deliver unparalleled value to its rapidly expanding customer base, ushering in a new era of customer experience excellence.

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