YES! Free WiFi, which offers free public internet service, on Tuesday announced plans to expand its reach in over 500 locations by year-end, and by 2025 surpass 1,000 sites, from less than 100 sites at the moment.
The service rolled out across the country beginning with the Manila City Hall and the Manila Zoo in 2023. Since then, it has expanded to 77 locations nationwide.
The company is a collaboration between marketing agency Craft Shack Inc. and its technical services partner FOC Inc./Artbi Global Philippine Corp.
“YES! Free WiFi is totally free and offers repeated access, as long as users keep engaging,” JP Mercado, managing director, said.
“Connect. Engage with Ads. Enjoy free WiFi minutes. It’s that simple to use YES! Free WiFi, and it is also that simple for brands to connect with their consumers,” Mercado said.
The company through its YES! Ad Solutions, provides brands with real-time awareness and engagement opportunities while enhancing consumer connectivity.
Advertisers can choose from a variety of ad formats, such as photos, videos, surveys, etc., to promote their products and services to a targeted audience in a specific location.
Craft Shack signed up this month J and K Impex Group Corp., official distributors of Sunkist fruit and jell products, as the first major advertiser on the YES! Free WiFi platform.
“Having our first major advertiser not only opens more opportunities for us, but also further drives us to expand our territories and innovate our services so that in return, we can help our advertisers fulfill their goals,” Mercado said.
“We are committed to expanding our network, improving our services, and providing Filipinos with reliable internet access for free. This is just the beginning, and we are excited about the future and the opportunities it holds,” FOC/Arti Global chairman Danny Seo said.
J and K Impex CEO Gucci Ku expressed optimism on the growth of the Sunkist brand in the Philippines.
“Sunkist has always tried to offer fresh and healthy choices, and we have been dedicated to successfully establishing our presence in the Philippine market. Throughout this journey, we have worked tirelessly and it brings me great joy to have the opportunity to grow alongside dedicated partners like you,” Ku said.
