Century Properties Group Inc. said Thursday it is planning three real estate projects estimated to have a sales value of around P12.1 billion.
Century Properties said it will capitalize on the success of its affordable housing subsidiary, PHirst Park Homes Inc., and will expand its offerings by venturing into the socialized, economic, and mid-income residential markets.
It will also introduce a mixed-use format which will have multiple residential product offerings, as well as support commercial, retail, and institutional components.
The new product lines will be launched under Century Properties’ new subsidiary, Century PHirst Corporation.
The new unit will have three flagship projects—the 14.1-hectare mid-income development PHirst Editions Batulao; the 15.3-hectare socialized project in Bay, Laguna; and the 36-hectare PHirst Centrale Hermosa.
PHirst Batulao provides a total of 629 single attached and single detached units with a total sales value of PHP3.06 billion.
The Bay project offers 1,818 units, with a total sales value of PhP2.32 billion.
PHirst Centrale Hermosa is a township will have 2,041 units valued at PHP6.74 billion.
