As the digital age continues to reshape the media landscape, Asia Pacific College (APC), a part of the SM Group, is leading the way in transforming art education into viable career paths. With its Multimedia Arts program, APC is equipping students with the technical skills and creative expertise needed for emerging jobs in digital marketing, video production, and content creation.
The rise of content creation, particularly in digital marketing, has created a demand for skilled professionals capable of producing multimedia content for social media platforms. According to John Clements Consultants, digital marketing is among the top emerging jobs in the Philippines, with the average salary for specialists pegged at P30,000 a month. APC’s Multimedia Arts program, which currently enrolls 384 students, offers an in-depth curriculum that blends creativity with technology, preparing graduates for the growing digital creative industry.
Founded in 1991, APC’s non-profit institution has long been committed to making quality education accessible, especially for underprivileged students. Its curriculum combines hands-on studio work with industry-relevant digital tools, focusing on disciplines like 2D and 3D animation, sound design, and video production. The program’s project-based approach allows students to work on real-world projects, often collaborating with industry partners.
The hands-on learning is enhanced by a team of experienced instructors, including industry practitioners like Jaime Pacena II, a celebrated filmmaker and music video director. These mentors bring invaluable real-world perspectives to the classroom, offering students the opportunity to work on professional projects and gain practical exposure.
As a result, APC graduates are well-equipped to pursue careers in digital media, with many excelling in fields such as post-production, TV directing, and multimedia publishing. Some have even launched their own creative studios, creating new opportunities for themselves in the ever-expanding digital creative sector.
