AdSpark has partnered with Payless to launch the Payless Bigatin Promo, an initiative aimed at enhancing customer engagement through innovative technology. The campaign, powered by AdSpark’s SparkTech and SparkRewards platforms, reimagins consumer participation by offering a seamless, tech-forward experience with real-time data insights to optimize future marketing strategies.
By integrating SparkTech, AdSpark enabled Payless to collect and analyze valuable consumer behavior data, refining marketing tactics and strengthening customer loyalty. “We are pleased to partner with Payless on this project, which showcases how strategic mechanics can drive sales and build brand affinity,” said JL Erestain, COO of AdSpark.
The promo’s easy entry mechanism, requiring consumers to simply scan QR codes, paired with SparkRewards’ tiered price structure, ensures instant rewards and increased consumer interaction. High-value prizes, such as exclusive concert tickets and P100,000 cash rewards, were offered with a minimum purchase requirement, expanding the campaign’s reach and accessibility.
Raymond Kalaw of Payless praised the partnership, saying, “The seamless execution of the Payless Bigatin Promo not only enhanced consumer participation but also provided us with invaluable insights on how we could better serve our market.”
This collaboration marks another milestone for AdSpark, reinforcing its role as a leader in digital solutions and innovative marketing strategies within the Philippines.
