Security Bank’s BetterBanking Rewards Program was named Best Customer Loyalty Program at the International Finance Awards 2025, underscoring the bank’s commitment to innovation, sustainability, and customer satisfaction.
The award, announced by UK-based International Finance magazine, recognizes institutions that exemplify excellence and strategic vision in the financial sector. Security Bank’s win places it among global leaders championing customer-centric solutions and sustainable practices.
Launched in July 2024, BetterBanking Rewards has demonstrated strong performance with a 46% increase in redemptions, highlighting the program’s resonance with users. The platform enables customers to redeem, view, and manage rewards in real time, while also promoting environmental responsibility through paperless transactions and non-material redemptions like eVouchers.
Beyond consumer convenience, the program reflects corporate social responsibility. Customers can donate rewards to partners such as Philippine Red Cross, World Vision, Security Bank Foundation, and Bantay Bata, supporting disaster relief, education, and child welfare. The program’s automated system further enhances operational efficiency and aligns with the bank’s sustainability goals.
“Winning the Best Customer Loyalty Program award is a reflection of our commitment to innovation and customer satisfaction,” said Maricar Filart, Vice President and Product Management and Communications Head at Security Bank. “BetterBanking Rewards is not just a program—it’s a promise to continuously enhance the banking experience while championing sustainability and community impact.”
This latest accolade marks the second major recognition for BetterBanking Rewards in 2025, following its earlier win as Best Advance in Loyalty/Rewards Program at the Retail Banker International Asia Trailblazer Awards.
Security Bank’s award-winning loyalty initiative underscores a broader industry trend: customer loyalty is no longer just about perks—it’s a strategic differentiator. Recognition from a respected global body like International Financevalidates the commercial and reputational value of integrating customer experience with purpose-driven innovation.
The awards ceremony will be held in January 2026. Full list of winners available at: International Finance Awards.
