Puregold Price Club Inc., the Philippines’ top grocery retailer, kicked off June with two major wins at the 2025 Retail Asia Awards: Hypermarket of the Year and Integrated Campaign of the Year, both for the Philippines. These accolades cap off a banner year for the retailer, which posted over P10 billion in profits in 2024 and continues to expand its more than 700-store footprint nationwide.
Best known for affordability and accessibility, Puregold has long been a go-to for older Filipino shoppers and sari-sari store owners. Yet, recognizing the shift in consumer behavior, the company is now undergoing a strategic brand evolution to connect with younger demographics.
This pivot is most visible in its award-winning “Nasa Atin ang Panalo” campaign—a multimedia, emotion-driven initiative that integrated digital content, in-store experiences, and a culminating sold-out concert at the Araneta Coliseum featuring top Filipino artists like SB19 and BINI. The campaign not only celebrated the company’s 500th store but also repositioned Puregold as more than just a budget-friendly destination.
Puregold president Vincent Co praised the Retail Asia recognition as affirmation of the company’s resilience and future-facing strategy. “This is a reflection of our adaptability and unwavering vision to serve the evolving Filipino shopper,” Co said.
With this momentum, Puregold is set to redefine retail in the Philippines—melding tradition with innovation to stay relevant in a fast-changing market while retaining its trusted brand identity.
