Filipina Gen Z star Belle Mariano has publicly endorsed BDO Pay, positioning the digital wallet as her go-to payment solution amid a hectic travel and work schedule. The actress and singer revealed the endorsement to her millions of followers across TikTok, Instagram, X, and Facebook, emphasizing the app’s convenience and direct linkage to her BDO bank accounts and credit cards—eliminating the need to cash in.
“Convenience is everything,” Mariano shared, adding that with BDO Pay, “your wallet is accessible anywhere.” Her testimonial underscores the growing influence of digital financial tools among young, mobile consumers, particularly Gen Z users who value seamless, tech-enabled solutions.
BDO Pay allows users to scan, send, and pay without additional fees, making it an attractive choice in the competitive digital payments market. With features like free bill payments to over 1,800 billers, P10 interbank transfers, and rewards for savings, the app strengthens BDO’s position in the evolving consumer banking landscape.
As a celebrity who began earning at age 9, Mariano also advocated for financial mindfulness among Gen Zs, reinforcing BDO’s broader message of practical money management. Her endorsement is expected to drive adoption and brand engagement among younger users, offering BDO a significant foothold in the consumer fintech sector.
