Jollibee Foods Corp. is cooking up another global growth push, setting aside P18 billion to P21 billion this year to open as many as 800 new stores—an expansion that could grow its footprint by up to 8 percent worldwide.
The aggressive expansion aligns with Jollibee’s long-term ambition to be one of the world’s top five restaurant companies by 2028. To get there, the homegrown fast-food giant is targeting a 20 percent return on invested capital and tripling its net income after tax.
“From the start, we’ve dared to dream big—dreams that have shaped our journey and pushed us to reach higher,” said Jollibee Group president and chief executive officer Ernesto Tanmantiong.
This year’s capital expenditure budget supports projected systemwide sales growth of 8 percent to 12 percent, with same-store sales expected to rise 4 percent to 6 percent. The group will continue to focus its global expansion on North America, Europe, the Middle East, Asia, and Australia—markets that have played a key role in its international success story.
In 2024, Jollibee hit a major milestone, reporting P10.3 billion in net income—surpassing the P10-billion mark for the first time. Systemwide sales also reached a record P390.3 billion, driven by solid same-store sales growth of 7.5 percent in the Philippines and 2.8 percent overseas.
Jollibee ended March with a total of 9,935 stores worldwide—up 44 percent from the same period last year. Of these, 3,393 are in the Philippines, while 6,542 are located overseas. The store count spans a wide portfolio of brands, including burger chains, Chinese restaurants, coffee and milk tea shops, barbecue chicken outlets, bakeries, and pizza parlors.
