Pepsi-Cola Products Philippines, Inc. (PCPPI) on Wednesday reported strong growth in 2024, tracing the expansion to its transformation roadmap and widening footprint across sectors and channels, according to company leaders during its 2024 annual stockholders’ meeting.
Chairman Oscar M. Reyes and president and CEO Phyo Phyu Noe credited the company’s gains to agility, innovation, and sustainability. “The wins of 2024 are proof that the spirit of transformation is alive and well at PCPPI,” said Noe, emphasizing a shift toward long-term organizational change and leadership evolution.
PCPPI notably broadened its presence in the casual and fast-dining space through key partnerships. The company became the exclusive beverage provider for entertainment chain Timezone and renewed its two-decade partnership with Max’s Group Inc. It also secured new collaborations with popular restaurant brands such as Ramen Kuroda, Samgyupsalamat, Frankie’s NY Buffalo Wings, Yoshimeatsu, and Wallace Chicken—highlighting its push into high-traffic consumer segments.
Beyond food service, PCPPI enhanced its alcohol beverage portfolio, introducing new products including Saero soju, Starlight Chungha, Rose Chungha, and Hard Mountain Dew. These additions align with the company’s broader strategy to innovate in response to shifting consumer tastes.
Sustainability remained a cornerstone of PCPPI’s agenda. The company reported the collection of 13,000 metric tons of post-consumer plastic under the Extended Producer Responsibility (EPR) law, a 237-million-liter reduction in water use, and a 44 percent drop in inventory losses thanks to optimized supply planning.
As to plans for 2025, PCPPI targets to scale its transformation and embrace a culture of performance, innovation, and accountability. “We are building a future-ready organization, powered by courageous people and world-class systems,” Noe said.
