Pru Life UK has unveiled two new financial products—PRUSteady Income and PRUWealth 10—designed to offer guaranteed income and protection, reinforcing its commitment to helping Filipinos navigate financial uncertainty with confidence.
In a bold move underscoring its promise of stability, Pru Life UK launched the offerings during a curated event in Bonifacio Global City. Themed “The Power of Two: Count on Guaranteed Income and Protection with PRU,” the event introduced two solutions that directly address the growing demand for financial security in unpredictable times.
Chief product officer Garen Dee emphasized the significance of dependable planning: “No matter what every day brings, we want Filipinos to know they can count on PRU.”
Product Highlights:
- PRUSteady Income: A 20-year endowment plan offering 10 percent guaranteed annual cash payouts from years 11 to 20, full maturity benefits, and up to 200 percent life insurance coverage—ideal for long-term planners like parents and professionals.
- PRUWealth 10: A limited-time, single-pay plan for affluent clients, providing a 5 percent guaranteed annual return for 10 years, full premium return at maturity, and 110 percent life insurance coverage, with built-in cash value for liquidity.
The launch reflects Pru Life UK’s broader mission to simplify and empower financial planning across all life stages. Backed by Prudential plc’s 175-year global heritage and a strong local footprint with over 930,000 policyholders, Pru Life UK remains the market leader in new business premiums as of H1 2025.
Dee said: “We promise to provide certainty in an uncertain world through solutions built on guarantees.”
The initiative solidifies Pru Life UK’s commercial strength and its role in supporting the financial resilience of Filipino families.
