MacroAsia Corp. (PSE: MAC) is expanding its footprint in the Visayas region through a new food services joint venture in Cebu, the company announced.
The venture is formed through MacroAsia’s newly incorporated, wholly-owned subsidiary, MacroAsia New Ventures, Inc. (MNVI), in partnership with Princess Jolliant Corp. (PJC), a Cebu-based commissary serving quick service restaurants (QSRs) and institutional clients.
The joint venture will take over operations of the existing PJC commissary and develop a new world-class facility to serve a wider client base. It is classified as a brownfield investment, expected to be income-accretive from the onset due to PJC’s established operations.
“Cebu has always been a vital center for trade, tourism, and economic activity,” said MacroAsia president Eduardo T. Luy. “This move is not just about expansion—it is about building long-term partnerships in the Visayas.”
The initiative leverages Cebu’s strong economic momentum, supported by infrastructure development around Mactan-Cebu International Airport and growing airline activity. The project is expected to generate local employment and support regional economic growth.
MacroAsia’s portfolio includes investments in aircraft maintenance, catering, ground handling, property leasing, and water utilities.
