Online sellers received a boost after the Department of Trade and Industry announced it will defer mandatory registration under the Philippine Trustmark program, extending the voluntary phase until December 31, 2026, from the earlier 2025 deadline.
In an advisory, the DTI said the extension gives online businesses additional time to participate at their own pace while the agency refines the system. The department added that early participation still offers immediate benefits, including contributing to a safer digital marketplace and supporting long term business growth.
According to the DTI, early adopters enjoy enhanced consumer trust that can translate into higher sales and stronger customer loyalty. Registration also improves operational credibility, helping firms stand out in an increasingly crowded online market. The Trustmark badge further provides clearer market distinction by signaling reliability and adherence to fair e commerce practices.
The voluntary period was previously set to end on December 31, 2025, but the DTI said it reconsidered after receiving feedback from various sectors, including business groups and platform operators. The additional year will also allow the agency to improve the Trustmark system to ensure it is useful, fair, and beneficial for both merchants and consumers.
The DTI said it is finalizing supplemental guidelines, particularly on voluntary registration, including a proposed fee structure based on business size or type. Under Department Administrative Order 25-12, which took effect in June, online merchants, e retailers, e marketplaces, and digital platforms are covered by the Trustmark framework.
While registration remains voluntary, the DTI emphasized that all existing e commerce laws will continue to be strictly enforced. Industry groups have criticized mandatory registration, citing added paperwork and fees for micro, small, and medium enterprises. Nationwide impact expected.
