Globe Telecom Inc. has partnered with The Binary Holdings (TBH) to bring OneWave into the GlobeOne app, giving users a new kind of loyalty program that rewards activity, not just spending.
With the integration, GlobeOne users can earn digital credits by engaging with the app—such as playing games, watching content, or shopping in-app. This allows subscribers on lower-priced plans to earn rewards at the same level as higher-spending users, as long as they are active.
TBH said the partnership helps introduce Filipinos to how digital economies work, where everyday online actions can generate value. The system links entertainment, shopping, and rewards in one platform, with secure transactions handled in the background by The Binary Network.
Globe said the move supports its goal of deeper customer engagement and digital inclusion. TBH, which already serves more than 700 million users worldwide, has rolled out similar systems in other markets and is also involved in digital currency infrastructure projects in several emerging economies.
