Coca-Cola Europacific Aboitiz Philippines (CCEAP), the official bottler and distributor of Coca-Cola products in the country, has appointed Ramon Christian “Chris” Pesigan as its new president and chiwf executive officer effective January 2026. The appointment signals leadership continuity as the company looks to sustain growth and strengthen its presence in the Philippine market.
Pesigan succeeds Gareth McGeown, who led CCEAP for seven years and oversaw consistent business growth and major performance milestones. McGeown will take on a regional role as vice president and general manager for Coca-Cola Europacific Partners’ Australia, Pacific, and Southeast Asia business unit.
A CCEAP veteran, Pesigan joined the company in 2013 and has held several senior leadership roles, including commercial vice president. He is widely credited for shaping the company’s commercial strategy, improving trade execution, and strengthening relationships with customers nationwide—helping ensure Coca-Cola products reach millions of Filipino consumers.
Pesigan said he is honored to lead the company at a pivotal time, emphasizing his commitment to sustainable growth alongside CCEAP’s 9,000 employees. McGeown expressed confidence in Pesigan’s ability to build on the company’s strong foundation and continue its momentum.
Pesigan’s appointment reinforces CCEAP’s long-term leadership strategy as it carries forward Coca-Cola’s 114-year legacy in the Philippines, focusing on business growth while deepening its role in the communities it serves.
