Saturday, 24 January 2026, 2:02 pm

    Manila Intl Auto Show asks—Quo vadis mobility? 

    The Manila International Auto Show (MIAS) roars back on April 9–12, 2026, reclaiming the spotlight at the World Trade Center Metro Manila with a bigger, bolder showcase of where mobility is headed next.

    Organized by Worldbex Services International (WSI), MIAS 2026 promises a high-octane gathering of the automotive industry’s biggest names, putting innovation, performance, and future-ready mobility front and center. In a statement released January 21, WSI said the four-day event will once again serve as the country’s premier platform for automotive launches and technological breakthroughs.

    With more than two decades under its belt, MIAS has evolved alongside the industry, chronicling how advances in design, engineering, and technology continue to reshape modern transport. This year’s theme, “Powering Mobility,” underscores that transformation, highlighting solutions that move people and economies forward.

    MIAS 2026 builds on the strong momentum of its milestone 20th anniversary in 2025, which attracted over 170,900 visitors, featured more than 145 exhibitors, covered 33,000 square meters of exhibit space, and showcased upwards of 310 vehicles—from cars and trucks to motorcycles.

    WSI said the upcoming edition will offer a larger platform and more ambitious showcases for manufacturers, suppliers, and enthusiasts alike. 

    A key draw is the Mobility Marathon, a fast-paced series of vehicle launches where brands unveil new models and cutting-edge technologies, many making their public debut.

    Hands-on experiences remain a core attraction, with the Test Drive Avenue allowing visitors to get behind the wheel. Crowd favorites such as the Truck Zone, Die-Cast Car Collection, Car Club Display, and the MIAS Petron Custom and Classic Car Competition are also set to return, reinforcing MIAS’ role as both industry barometer and crowd magnet.

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