Low-cost carrier Cebu Pacific is stepping on the digital throttle, signing PricewaterhouseCoopers Consulting Services Philippines Co. Ltd. to deploy SAP Cloud ERP Private as its new finance and operations backbone.
The move folds the airline’s patchwork of legacy systems into a single cloud-based enterprise resource planning platform designed to deliver real-time data visibility, AI-powered automation, and predictive analytics.
By streamlining workflows across finance, procurement, supply chain, flight operations, treasury, and compliance, Cebu Pacific expects to curb manual tasks, tighten cost controls, and accelerate decision-making as its route map expands.
The initiative will run under the RISE with SAP framework, shifting mission-critical systems to the cloud to bolster resiliency and scalability.
Chief Financial Officer Mark Cezar said modern infrastructure is no longer optional for an airline navigating rising demand and operational complexity. Systems that scale with growth, he noted, are key to delivering consistent customer experiences while protecting margins.
PwC Philippines Managing Principal Veronica Bartolome said the SAP Cloud ERP Private rollout will unify end-to-end finance processes and strengthen governance and risk controls, enabling teams to work “smarter, faster, and more collaboratively.”
The transformation spans the entire Cebu Pacific group, including Cebgo Inc., 1Aviation Groundhandling Services Corp., and Aviation Partnership (Philippines) Corp., with full migration targeted by the third quarter of 2027.
The cloud bet enables Cebu Pacific to have sharper data, leaner operations, and the digital muscle to scale in a fast-rebounding aviation market.
