If public relations had a red carpet, Cebuana Lhuillier just strutted down it with arms full of silver. At the 61st ANVIL Awards—the industry’s equivalent of the Oscars—the financial services giant clinched multiple honors for campaigns that prove doing good and doing business can share the same spotlight.
Presented by the Public Relations Society of the Philippines, the ANVIL Awards celebrate communications programs that move metrics and mindsets. Cebuana Lhuillier’s winning formula? Turn everyday financial services into advocacy platforms that speak fluent Filipino.
Leading the applause line was Iponventure, a nationwide savings movement that made thrift fashionable again. Recognized under Financial Communication and Corporate Social Responsibility / Good Governance, the campaign blended sharp messaging with on-the-ground engagement—nudging households to see saving not as a sacrifice, but a superpower.
Kanegosyo Center, its MSME support engine, earned nods for Best Use of Partnerships by rallying a public–private dream team behind small entrepreneurs. Think less lip service, more toolkits, training, and tangible growth.
Then there’s Pasasalamat, which reframed pawning from a last resort into a story of resilience and dignity—earning recognition under Advocacy / Public Awareness / Cause-Related. Money Guro, meanwhile, took financial literacy digital, helping Filipinos swipe, tap, and transact with confidence.
“These recognitions reflect our commitment to initiatives that genuinely respond to people’s needs,” said Jean Henri Lhuillier, president and chief executive officer.
In an era when audiences can spot empty buzzwords a mile away, Cebuana Lhuillier’s ANVIL haul sends a clear message: purpose isn’t a side campaign. It’s the main event.
