The Philippines’ IT-BPM industry is mounting a fresh global investor push to help drive annual revenues past USD50 billion by 2028, with industry groups and corporate partners targeting new markets and higher-value operations.
Led by the IT and Business Process Association of the Philippines (IBPAP), the coalition is targeting companies from Australia, Japan, the Middle East, and the United Kingdom, as well as mid-market firms and businesses in banking, financial services, insurance, and healthcare.
The campaign supports the industry’s best-case 2028 outlook of USD50.5 billion in revenues and 2.14 million jobs.
“The conversation has changed. Companies no longer choose locations based solely on cost. They choose places that can deliver resilience, capability, and depth of talent,” IBPAP President and CEO Jack Madrid said.
The coalition brings together advisory firms, property developers, banks, and investment promotion agencies around four priorities: attracting more global capability centers (GCCs), moving outsourcing into higher-value work, deepening industry specialization, and opening new markets.
IBPAP wants the Philippines to capture more GCC operations in technology, finance, analytics, cybersecurity, engineering, and enterprise services, where companies are looking beyond basic cost savings.
The industry also plans to expand AI-enabled and domain-specific services in customer experience, healthcare, IT, finance and accounting, and human resources, while building deeper expertise in healthcare and banking, financial services, and insurance.
The coalition will pursue the strategy through investor roadshows, executive briefings, and targeted business development campaigns in priority markets.
A shared investment pipeline will also be used to track prospects and convert initial investor interest into new projects and long-term expansions.
The push comes as the Philippines’ IT-BPM sector seeks to protect its position in a more competitive global market while moving further into technology-intensive and specialized services.
The USD50-billion goal of IBPAP will depend not simply on winning more outsourcing contracts, but on attracting companies willing to build deeper, higher-value operations in the Philippines.
