Berjaya Food (International) Sdn. Bhd. said it spending $1.5 million to build five Paris Baguette, a South Korean café bakery brand in the Philippines over the next 12 months.
Malaysia’s Berjaya Food and Middle Trade Inc. signed a master franchise agreement with Paris Baguette Singapore to introduce the Korean cafe baker in the local market, with its first store set to open in the fourth quarter this year.
Under the deal, Berjaya Food (International) Sdn. Bhd. and Middle Trade Inc. are the principal operators of the Paris Baguette stores under Paris Baguette Philippines Inc. The partnership targetsto spread the brand’s presence with more stores in key cities nationwide,” Dato’ Sydney Quays, Group chief executive at Berjaya Food Berhad, said.
“It gives us so much pride and excitement to be able to announce this partnership between Berjaya Food International and Middle Trade Inc. in establishing Paris Baguette Philippines Inc.,” Quays said.
Six months earlier the brand successfully expanded in Malaysia and the hope is to replicate the feat in the Philippines.
Quays said the company looks to build an average of five stores a year with estimated investment of $300,000 per store.
Berjaya Food International, also master franchisor of casual dining restaurant Kenny Rogers Roasters, has long seen the robust potential of the Philippine market with its local franchisee Middle Trade Inc.
The Paris Baguette premium bakery brand leads the Korean bakery industry by introducing and developing European-style bakery culture in Korea.
It is also the number one bakery chain in South Korea with over 3,500 stores, and more than 480 locations across the United States, United Kingdom, Canada, China, France, Vietnam, Indonesia, Cambodia, Malaysia, and Singapore. The stores have been a backdrop across various K-Dramas and are backed by various Korean celebrities.
At its core, Paris Baguette is a French-inspired bakery that innovates through global influence.
