The Tourism Promotions Board (TPB) Philippines has concluded the Albay leg of its community-based tourism (CBT) marketing enhancement program, held from 6 to 10 December.
The Philippines tourism sector is pivoting toward measuring impact through visitor experience rather than simply focusing on arrival numbers, Tourism Secretary Christina Frasco said at her agency’s year-end briefing.
The Philippines continues to solidify its status as a leading destination for business events with the launch of its “M.I.C.E. Philippines: We Take Your Business to Heart” program at the IBTM World 2024 in Barcelona.