Foreign tourist arrivals to the Philippines fell by 2.4 percent in the first nine months of the year, reaching 4.33 million, according to data from the Department of Tourism. The decline was largely driven by a sharp drop in visitors from South Korea and China.
The Tourism Promotions Board (TPB) Philippines will head the country’s delegation to ITB Asia 2025, the region’s leading travel trade show, scheduled from October 15 to 17 at the Sands Expo and Convention Centre in Singapore.
U.S.-based Direct Travel has acquired its longtime strategic partner ATPI, forming one of the world’s largest travel management companies with a combined annual travel volume exceeding $6 billion.
The Tourism Promotions Board (TPB) Philippines, in collaboration with the Philippine Department of Tourism (PDOT) Korea, hosted a familiarization trip from August 17 to 23, 2025, spotlighting Palawan and Cebu as top destinations for South Korean tourists.
The Tourism Promotions Board (TPB) successfully concluded the Creative Tourism Conference (CTC) 2025, held from 3 to 4 September at the historic Metropolitan Theater in Manila, marking a pivotal moment in the country’s tourism strategy. With the theme “Crafting Pathways: Synergizing Tourism and Creativity,” the event gathered tourism leaders, artists, and innovators to forge a new, creativity-led direction for Philippine tourism.