The Philippines tourism sector is pivoting toward measuring impact through visitor experience rather than simply focusing on arrival numbers, Tourism Secretary Christina Frasco said at her agency’s year-end briefing.
The Philippines continues to solidify its status as a leading destination for business events with the launch of its “M.I.C.E. Philippines: We Take Your Business to Heart” program at the IBTM World 2024 in Barcelona.
The Philippines made a significant impact at this year's World Travel Market (WTM) in London, generating PHP 429.6 million in sales leads during the three-day event held from 5 to 7 November at the ExCel Convention Center.