The government has embarked on infrastructure development, including digitalization and enhancing internet connectivity, to further boost tourism and gain back grounds lost during the pandemic.
The summer of 2023 has been very significant for the travel industry. By the end of July, international tourist arrivals globally reached 84 percent of pre-pandemic levels. In some European countries, such as France, Denmark and Ireland, tourism demand even surpassed its pre-pandemic level.
The Tourism Promotions Board (TPB) and World Trade Center Metro Manila (WTCMM) are strengthening their support for the meetings, incentives, conferences, and exhibitions (MICE) industry in the years forward as they consider MICE promotions one of the pillars of tourism marketing.
A surge in domestic travel and foreign tourist arrivals in 2022 following easing mobility restrictions have bolstered economic activity but the environment took toll for it, data from the Philippine Statistics Authority showed.
Foreign visitors arrival in the Philippine between January and August this year reached a total 3.66 million, 38 percent more than the total tourist arrivals for the whole of 2022, data from the Department of Tourism showed.