The Philippines will take center stage at the ASEAN Tourism Forum (ATF) 2025 in Johor Bahru, Malaysia, from 15 to 20 January, as it aims to solidify its position as a top tourism destination.
The Tourism Promotions Board (TPB) Philippines has concluded the Albay leg of its community-based tourism (CBT) marketing enhancement program, held from 6 to 10 December.
The Philippines tourism sector is pivoting toward measuring impact through visitor experience rather than simply focusing on arrival numbers, Tourism Secretary Christina Frasco said at her agency’s year-end briefing.