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Gen Z reshapes SM Supermalls marketing strategy

Gen Z consumers are driving changes in how SM Supermalls markets its malls, designs customer experiences, and develops digital services, with artificial intelligence expected to play a bigger role in personalization.

CREBA pushes housing reforms to boost affordability 

The Chamber of Real Estate and Builders’ Associations Inc. (CREBA) will bring developers, policymakers, and housing stakeholders together in Cebu City in October to push reforms aimed at speeding up housing production and making homeownership more affordable.

Philippine motorcycle industry leads key ASEAN committee

The Philippine motorcycle industry is taking a bigger role in shaping ASEAN standards and regulations after the Motorcycle Development Program Participants Association (MDPPA) was elected to chair the region’s key motorcycle technical committee through 2029.

IPOPHL says concert ‘fair use’ has limits

Concertgoers may be forgiven for wanting to take home more than a souvenir shirt or a blurry selfie. But when the camera keeps rolling long after the favorite song starts, the Intellectual Property Office of the Philippines (IPOPHL) says fans could be crossing a legal line.

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