Tuesday, 06 May 2025, 11:59 pm

    GMA Network Inc. claims undisputed crown on air, online in 2023

    Nielsen TV Audience Measurement (TAM) ratings data in 2023 show GMA – together with GTV and digital channels I Heart Movies, Heart of Asia, Pinoy Hits, and Hallypop – tallied a combined people net reach of 94 percent equivalent to 73 million viewers.

    The Kapuso Network’s main channel, GMA, remained the most dominant channel in Total Philippines, with a 93 percent net reach, or a projected total of 72 million viewers nationwide. 

    GMA Network’s flagship AM and FM radio stations also kept their top-ranking positions in 2023.

    Super Radyo DZBB 594 had an audience share of 29.9 percent based on Nielsen Radio Audience Measurement (RAM) data. Its closest competitor DZRH 666 tallied 28.9 percent. The AM station’s performance extended beyond Mega Manila, with Super Radyo Iloilo emerging as the number one AM station in 2023 with a total audience share of 46.9 percent.

    Barangay LS 97.1 Forever led other FM stations by a wide margin with 42.5 percent audience share against Love Radio 95.1’s 15.5 percent.

    The Kapuso Network’s FM stations ruled the airwaves outside Mega Manila as well. In Baguio, Barangay 92.7 (DWRA) recorded an audience share of 38 percent. Listeners to Barangay FM 93.5 (DWTL) in Dagupan likewise tallied an audience of 44.5 percent. In Western Visayas, Barangay 93.5 (DYMK) Iloilo drew a 70.5 percent audience share.

    GMA Network operates 108 TV stations and 21 radio stations throughout the Philippines, with more to come in 2024.

    In strengthening its presence across different regions in the country through GMA Regional TV, the network launched GMA Ilocos Norte, its 12th regional station, in March 2023. With its award-winning and top-rating local newscast: “One Northern Luzon” (in North Central Luzon), “Balitang Southern Tagalog” (in Southern Tagalog), “Balitang Bicolandia” (in Bicol Region), “Balitang Bisdak” (in Central and Eastern Visayas), “One Western Visayas” (in Western Visayas), and “One Mindanao” (in Northern, Southern, South Central, and Western Mindanao) on GMA regional channels, and “Regional TV News” on GTV, GMA Regional TV programs solidify GMA Integrated News’ position as the “News Authority of the Filipino.”

    Besides analog broadcast stations, the network has also ventured into more digital and online platforms with the aim of making information even more accessible.

    Based on Tubular Labs data, social media video views for all GMA online properties drew billions of views from January to December 2023. Consolidated online viewership numbers reached 26.9 billion on Facebook and 8.9 billion on TikTok, as opposed to ABS-CBN’s pages, which got 20.8 billion views on Facebook and 7.9 billion on TikTok.

    GMA Integrated News and GMA Public Affairs’ social media pages drew billions of views from the same period. Online viewership numbers for these properties reached a total 21.9 billion views.

    The umbrella account of GMA Integrated News alone drew 5.3 billion views, versus ABS-CBN News’ 2.2 billion views. Meanwhile, GMA Public Affairs’ online platforms generated 13.9 billion views across popular social media platforms: 9.7 billion from Facebook, 2.5 billion from TikTok, and 1.7 billion from YouTube.

    In total, GMA Integrated News and GMA Public Affairs properties boast of a staggering following of over 220 million across social media platforms.

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