Phinma Foundation Inc. on Wednesday announced the appointment of new executives led by Nicole del Rosario-Serafica as president.
Serafica succeeds Roberto M. Laviña, who now serves as foundation chairman, replacing Oscar J. Hilado as new chairman emeritus to continue to provide the foundation guidance and inspiration.
“As president, Nikki Serafica brings fresh ideas, an expanded network of possible partners and youthful vigor in pursuing our expanded role in the Phinma Group,” Laviña said.
A master of business administration graduate at the Columbia Business School, Serafica deems her new role as steward that allows her to harness the company’s talents and treasures to improve the lives of Filipino families who have difficulty accessing the essentials for a dignified life.
Under her leadership, Serafica vows not only to bolster Phinma’s flagship scholarship program but also pursue meaningful contributions to community housing and the fight against child malnutrition and stunting.
“These are new areas for us and so the first step would be to build a very good knowledge base, get to know the groups who are already doing significant work in these areas and find areas of alignment, avenues for collaboration,” she said.
Laviña said his new role is very significant as it allows him to keep making lives better through the foundation.
“Guided by Phinma’s core values, we will continue to promote the spirit of volunteerism among our employees…However, even as we strengthen our partnerships with like-minded parties, we will work with our strategic business units in looking at other areas where Phinma Foundation can help address the Filipinos’ desire to have a dignified life,” said Laviña who is also the chairman of Phinma Property Holdings Corp. and board adviser to Phinma Corp.
The foundation also appointed Grace M. Purisima as treasurer and Eolani S. Osorio as controller.
Ron Rainier R. Reyes will serve as executive director effective 1 August. Prior to his new role, Reyes was public affairs manager.
Completing the foundation team were program managers Mary Elaine Lora and Jeng Mungcal and junior accounting manager Blessy Caspe.
