PalawanPay, a prominent e-wallet from the Palawan Group of Companies, announced its partnership with CleverTap, a leading customer engagement and retention platform.
Their collaboration aims to boost customer engagement, deliver personalized experiences, and significantly drive growth within the rapidly evolving financial services landscape in the country.
Marc-Antoine Hager, regional head for Southeast Asia at CleverTap, expressed excitement about the partnership.
“We are thrilled to collaborate with PalawanPay in their accelerated growth journey as they aim to transform financial services in the Philippines. Our focus is on empowering digital-first businesses to create meaningful customer experiences through personalized engagement and data-driven strategies,” he said.
The integration of CleverTap’s advanced platform has already yielded impressive results for PalawanPay. The e-wallet now engages over 20 million users and has achieved a remarkable 2.2x increase in conversion rates for new users just one week after the initial app launch. This is particularly significant for previously unbanked individuals in the Philippines, who are gaining access to essential digital financial services.
Additionally, the partnership has led to a staggering 7x increase in the monthly repeat transaction rate among highly engaged users, demonstrating their reliance on PalawanPay for regular financial transactions. The platform has also recorded a 30 percent contribution margin on total transacted users, highlighting strong user loyalty and trust.
“At PalawanPay, our mission is to transform financial services in the Philippines by integrating advanced technology with our extensive network,” said Third Librea, president and CEO of PalawanPay. “Our collaboration with CleverTap has been instrumental in achieving our goals. The ability to personalize user experiences and deliver targeted promotions has significantly increased our customer engagement and transaction rates.”
Librea further emphasized the strategic importance of this partnership, stating, “This collaboration not only enhances our offerings but also brings us closer to realizing our vision of becoming the leading money shop in the Philippines. We are excited about the future and remain committed to providing accessible and reliable financial solutions to our customers nationwide.”
The Palawan Group of Companies boasts a comprehensive suite of products and services, including Palawan Pawnshop, Palawan Express Pera Padala, Palawan ProtekTODO, Palawan Credit, and PalawanPay. With over 70,000 branches, Pera Padala outlets, and PalawanPay Money Shops across the country, the group is a market leader in remittance and pawning services.
In addition to its core services, PalawanPay offers a range of financial solutions, including pawnbroking, domestic and international remittances, microinsurance, bills payment, electronic mobile phone loading, cash-in for e-wallets, money exchange, ATM withdrawals, and cash disbursements.
As PalawanPay continues to innovate and expand its services, the partnership with CleverTap is set to play a pivotal role in enhancing customer experiences and driving growth in the digital financial ecosystem of the Philippines.
