Golden MV Holdings Inc., the company overseeing the Villar group’s death care and socialized housing business, has announced a corporate rebranding to Villar Land Holdings Corp., effective immediately. The move, approved by the company’s board, aims to align with its expanding business focus, particularly following its recent acquisition of landholdings in the Villar City project.
Alongside the name change, Villar Land’s stock symbol will also be updated, transitioning from “HVN” to “VLC” to reflect the company’s strategic shift. The rebranding comes on the heels of a P5.19 billion acquisition of three land-owning companies from entities controlled by Manuel B. Villar Jr. This acquisition will significantly expand Villar Land’s footprint in Villar City, a development spanning 3,500 hectares across Metro Manila and parts of Cavite.
Last month, Villar Land’s board approved the purchase of controlling stakes in Althorp Land Holdings Inc., Chalgrove Properties Inc., and Los Valores Corp. from Fine Properties Inc. and Hollinger Holdings Corp. Combined, the three firms own 396.88 hectares of prime land within the Villar City project.
“This strategic acquisition grants Villar Land access to prime real estate in Villar City, a visionary development led by Manuel B. Villar Jr. that will shape the future of Metro Manila and surrounding areas,” said the company in a statement. The land will enable Villar Land to concentrate its efforts on the further development of Villar City, a legacy project that aims to redefine urban living in the region.
While Villar Land will focus on the growth of Villar City, Vista Land and Lifescapes Inc., another key subsidiary of the Villar group, will continue to manage its own landbank through Vista Estate, a nationwide development initiative. Both companies are expected to operate complementary strategies, contributing to the group’s broader vision of sustainable and inclusive urban growth.
As part of the Villar City project, the group recently unveiled plans to develop two golf courses, a church, an events arena, a university, and an integrated entertainment complex. This ambitious infrastructure will span across 15 cities and municipalities, enhancing the economic and social landscape of the region.
Villar Land, formerly known as Golden Bria Holdings Inc., was incorporated in 1982 and initially focused on memorial lot development and sales. Since its IPO, the company has experienced significant growth, with its stock closing Thursday at P2,150 per share—nearly 200 times its initial public offering price of P10.50.
The rebranding and acquisition are seen as key steps in the company’s evolution as it moves toward becoming a leading player in large-scale urban developments in the Philippines.
