CIMB Bank Philippines, a digital-only bank, attracted P60 billion in new deposits in just two months under a promotional campaign offering a 25 percent annual return on customer deposits. The campaign pushed the lender’s total deposit balance by 30 percent — a feat that solidifies its leadership in the digital banking space.
Running from November to December 2024, CIMB’s “Stronger @ 6” promo exceded expectations, drawing an overwhelming response from Filipino customers. This groundbreaking initiative not only underscored the bank’s innovation but also fueled a major shift in consumer financial behavior, empowering millions of Filipinos to grow their savings with confidence.
CIMB Bank PH CEO Vijay Manoharan framed the achievement as a celebration of trust, innovation, and empowerment. “This success reflects the confidence Filipinos have in us as their trusted financial partner,” he said. “It motivates us to continue delivering revolutionary solutions that empower every Filipino to live their purpose. The best is yet to come.”
The campaign, marking a historic moment for both the bank and the industry, further solidifies CIMB’s position as the most awarded digital-only bank in the Philippines. With customer-first solutions that resonate with the Filipino public, the bank leads the charge in driving financial inclusion and fostering sustainable growth.
As the year unfolds, CIMB Bank PH is poised to break new ground with the launch of innovative products, market expansions, and strategic partnerships to reinforce its role as a transformative force in the Philippine financial ecosystem.
