Chinabank clinched two prestigious Silver Anvils at the 60th Anvil Awards Gabi ng Parangal, highlighting its significant strides in both brand revitalization and employee engagement.
The bank was recognized in the Corporate Identity/Corporate Branding category for its Brand Refresh Program, a comprehensive initiative aimed at modernizing the bank’s visual identity, messaging, and customer experience, all while staying true to its heritage. A key component of this overhaul was the introduction of the bank’s first-ever brand ambassador, the launch of its new brand promise, “Focused on You”, and a nationwide signage and merchandising update.
Additionally, Chinabank’s One Chinabank initiative, a program designed to foster employee engagement and unity, earned the bank a Silver Anvil in the Employee Engagement category. This program aims to strengthen employee morale and productivity by emphasizing inclusivity, shared values, and mutual support among Chinabank’s workforce.
These awards bolster Chinabank’s growing reputation in public relations and corporate excellence, adding to its six previous Anvil awards, including three Gold Anvils for notable works like its centennial program and sustainability reports. The recognition underscores the bank’s commitment to evolving with the times while maintaining a strong foundation of customer and employee focus.
