The SM Group’s retail loyalty program, SMAC, has announced a strategic partnership with AirAsia Rewards, offering enhanced shopping and travel experiences for both brands’ members. This collaboration, part of SMAC’s “My SMAC, My MOVE” lifestyle campaign, allows SMAC members to convert 500 AirAsia points into 125 SMAC Points via the AirAsia MOVE app, blending travel rewards with SMAC’s shopping ecosystem.
The partnership adds new value for frequent travelers and shoppers, with SMAC Points redeemable at various SM Retail stores such as SM Store, SM Supermarket, SM Hypermarket, Savemore, and others. Additionally, SMAC members can convert 200 points into 300 AirAsia points via the SMAC website, expanding their travel benefits.
Patrick Cua, SMAC COO, highlighted the collaboration’s significance, saying, “By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences.” Nicole Tan, chief business officer at AirAsia Rewards, echoed this sentiment, emphasizing the greater rewards and seamless experience provided by the tie-up.
This partnership strengthens SM’s presence in both retail and travel sectors, driving foot traffic to its stores and boosting customer loyalty. For AirAsia rewards, the collaboration extends its reach to a new base of active shoppers, solidifying its position in the Philippine travel market. The collaboration aligns with both companies’ goals to enhance customer loyalty and expand brand visibility, marking a major milestone in their efforts to provide value across shopping, travel, and lifestyle sectors.
