Bossjob, the country’s expanding AI-driven recruitment platform, has launched an innovative campaign at Ayala MRT Station, one of Metro Manila’s busiest commuter hubs. The initiative aims to make job hunting more accessible and efficient by bringing job opportunities directly to commuters.
The campaign features high-visibility advertisements across various station locations, including ticket booths, platform banners, and elevator doors. The ads promote Bossjob’s signature “Find Job. Talk to Boss.” message, highlighting the platform’s direct chat feature, which allows job seekers to instantly connect with employers and bypass traditional application processes. Commuters can scan QR codes to download the Bossjob app and access job opportunities on the spot.
Kimberly Chen, country manager at Bossjob, said, “Job hunting shouldn’t be complicated. Our goal is to empower job seekers with speed, accessibility, and real connections.” The campaign is part of Bossjob’s broader effort to expand its impact across the Philippines, with plans to reach regional hubs such as Iloilo, Cebu, and Davao.
Since its launch in 2018, Bossjob has differentiated itself by using AI, big data, and smart algorithms to match job seekers with employers more accurately. With its chat-first model, Bossjob aims to streamline the job search process, offering job seekers real opportunities with just a scan and a chat.
Bossjob’s continued expansion and tech-driven approach are reshaping the recruitment landscape in the Philippines, making it easier for job seekers and businesses to connect.
