Global B2B marketing services leader 2X has officially launched its new headquarters in Manila, marking a major corporate expansion and reinforcing the Philippines’ growing significance as a center for go-to-market (GTM) talent and innovation.
The new office, located at Silver City 3 in Ortigas East, Pasig City, serves as a strategic hub for the company’s subscription-based GTM services, which integrate strategy, execution, and analytics into a scalable, outsourced model tailored for B2B enterprises. Unlike traditional agency or in-house marketing setups, 2X offers clients dedicated teams that function as extensions of their organizations, delivering end-to-end capabilities—from campaign execution to performance analytics.
“This model bridges global marketing strategy with local execution excellence,” said Andrew Ike Waga, Philippines country manager. “Our new Manila HQ represents a long-term investment in the region and our people.”
Founded on a subscription GTM model, 2X supports over 150 enterprise clients worldwide, with much of its delivery anchored by highly skilled Filipino professionals. The new headquarters also reflects the company’s emphasis on people-first culture and professional growth, with modern workspaces and wellness-focused amenities.
According to Brandon Sullivan, CFO of 2X, the expansion is part of the company’s broader growth strategy, leveraging the Philippines’ operational strengths to deliver high-value marketing services at scale.
As the country’s marketing sector undergoes a digital transformation, 2X is positioning itself as a driver of innovation and talent development. The company plans to host Talent Connect in September—an open-house recruitment event to engage aspiring marketers and highlight career paths in the evolving B2B marketing landscape.
With its Manila launch, 2X not only boosts its global delivery capacity but also elevates the Philippines as a strategic hub in the future of B2B go-to-market services.
