The Tourism Promotions Board (TPB) Philippines will head the country’s delegation to ITB Asia 2025, the region’s leading travel trade show, scheduled from October 15 to 17 at the Sands Expo and Convention Centre in Singapore.
Organized by Messe Berlin Asia Pacific and backed by the Singapore Exhibition & Convention Bureau, the event will gather over a thousand exhibitors from across the globe, covering MICE (Meetings, Incentives, Conferences, and Exhibitions), leisure, and corporate travel sectors.
Building on its 2024 success, where the Philippine delegation secured P721 million in sales leads, a 277 percent increase from the previous year, TPB aims to strengthen the country’s global tourism presence. TPB COO Maria Margarita Montemayor Nograles emphasized the importance of the platform in connecting with international buyers and promoting sustainable and inclusive tourism.
This year, the Philippine delegation will comprise 24 DOT-accredited enterprises, each with at least 33 B2B appointments lined up. The delegation will operate from a 171-square-meter booth, now upgraded with a prominent hanging banner for improved visibility, and will engage with over 1,250 pre-qualified buyers and 13,000 trade attendees.
Alongside business meetings, the Philippines will highlight its diverse tourism offerings, including leisure, adventure, culture, wellness, and sustainable travel experiences.
The country’s active participation reflects its ongoing commitment to enhancing international partnerships and maintaining strong visibility in the global tourism market.
