Jollibee has been named the No. 1 chicken quick service restaurant in Southeast Asia based on 2025 sales, according to Euromonitor International.
The report highlights the brand’s strong growth and demand across the region. As of end-2025, Jollibee operates 1,658 stores in Southeast Asia, including 317 outlets outside the Philippines in markets such as Vietnam, Malaysia, Singapore, and Brunei.
The company’s expansion is driven by a mix of popular core products and locally adapted menu items, attracting mostly local customers in several countries.
Jollibee said the recognition reflects its continued growth and plans to expand further across Southeast Asia.
