Filipinos’ growing use of financial apps has moved cybersecurity from back-end concern to central user experience, Maya executives said at the BusinessWorld Cybersecurity Summit. This shift reshapes industry practices, customer expectations, and regulatory needs.
Maya puts security tools directly in users’ hands: instant card freeze/unfreeze, biometric login, real-time fraud monitoring, and dynamic CVVs for online purchases. It works closely with BSP, DICT-CICC, DOJ, and PNP.
“Cybersecurity is not a back-office product—it’s part of the product,” said Maya corporate affairs head Kristoffer Rada. “Trust is a shared responsibility across institutions, regulators, and the ecosystem.”
Policy must balance safeguards with flexibility, focusing on customer protection and service continuity over mere compliance. “Rules risk becoming archaic fast,” Rada noted, calling for technology-neutral, risk-based standards and cross-agency coordination. “Threats know no borders—stronger ecosystem coordination protects customers best.”
Info security director Jan Martin Encina stressed cybersecurity is enterprise-wide, not just IT. “It’s a business imperative, national security priority, and public trust pillar.” Resilience demands continuous monitoring, robust access controls, incident readiness, and ongoing staff and user education. Public-private and cross-border cooperation are critical amid increasingly sophisticated attacks.
Maya advances cybersecurity across all fronts: user empowerment, stronger defenses, organizational resilience, and adaptive regulation.
