Pepsi-Cola Products Philippines, Inc. (PCPPI) is growing its beverage range with the expanded Lipton Soda line—a sparkling tea that blends the well-known taste of Lipton iced tea with the light fizz of soda for a fun, refreshing experience.
Following the successful launch of Lipton Soda Lemon last year, the company has added Lipton Soda Berry Burst to its offerings to meet shifting consumer preferences.
“As tastes evolve, we aim to provide choices that feel both new and familiar,” said Joongmin Kim, PCPPI Chief Strategy Officer. “This expanded lineup takes a beloved tea brand and gives Filipinos a fresh way to enjoy it.”
The product has gained strong online attention, ranking as the number one fizzy drink on TikTok Shop in the Philippines, with a growing presence across other e-commerce channels.
Riding the global rise of sparkling tea, Lipton Soda combines the trusted flavor of Lipton tea with crisp carbonation. Varieties include sugar-free Lipton Soda Lemon and Lipton Soda Berry Burst, alongside a classic sweetened Lemon option. Designed for everyday moments—paired with meals, on the go, or as a midday refreshment—the drinks are available nationwide in 290mL and 1.5L bottles at supermarkets, convenience stores, and other retail outlets.
This expansion strengthens PCPPI’s product portfolio by diversifying into the fast-growing sparkling tea category, leveraging established brand equity to capture shifting consumer demand. Strong digital sales performance further underscores market appeal and enhances the company’s multi-channel distribution capabilities.
