PLDT Inc. and its wireless arm Smart Communications have teamed up with Capillary Technologies to merge their separate loyalty programs into one unified system, bringing more connected and personalized rewards to subscribers and partners nationwide. The partnership will combine PLDT Home, Smart, and Ka-Partner programs under a single next-generation platform, making benefits easier to access and tailored to what users actually want.
Built on artificial intelligence and real-time engagement tools, the new system replaces scattered loyalty setups with one smarter, scalable framework designed to recognize and reward customers across mobile, broadband, and partner networks. PLDT and Smart chose Capillary for its proven expertise in loyalty management and strong track record across fast-growing markets.
“Customer loyalty is key to our long-term growth,” said PLDT Chief Operating Officer Menardo G. Jimenez, Jr. “As expectations evolve, we must strengthen our bonds with people, deepen engagement across our services, and deliver real value at every step. Investing in this loyalty system means investing in lasting trust, sustainable growth, and continued leadership.”
“Our customers are at the heart of everything we do, and their loyalty deserves rewards that truly matter,” added PLDT Home Head John Y. Palanca. “This platform will bring exclusive perks, curated offers, and partner benefits matched to individual preferences—turning every interaction with PLDT Home into something more valuable, enjoyable, and worth coming back for.”
Smart Officer-in-Charge Lloyd R. Manaloto noted the system also recognizes retailers and e-load partners who serve millions of Filipinos daily. “Bringing PLDT and Smart together lays the groundwork for seamless, shared rewards that bridge all our services in the years ahead,” he said.
Capillary Technologies APAC President Santosh Reddy expressed pride in supporting the transformation, saying PLDT and Smart have long led the way in advancing digital experiences. “We look forward to building a smarter, more connected loyalty journey for millions of subscribers across the Philippines,” he added.
The unified platform will roll out in stages over the coming year.
