The Manila Broadcasting Co. (MBC) on Friday bared a new identity as MBC Media Group to keep up with the fast-changing media landscape in the Philippines.
Sasha Elizalde-Del Rosario, MBC Media assistant vice president – Digital Media said the rebrand is not “merely a superficial change, but a calculated move towards the future.
“The transformation we are about to make is more than just a name change. It is a strategic evolution, a reimagining of who we are and the great potential we hold.” she said.
The new identity is anchored by six strategic business units as radio, TV, promotions, talents, events, and digital as represented by six ellipses in the group’s new logo symbolizing not just MBC’s diverse offerings but also its commitment to growth.
Senior vice president for operations Juan Elizalde outlines the company’s vision: “Bigger audience, better services, and more platforms to reach them. Fully integrated campaigns. More ways to serve Filipinos, everywhere!”
Jun Nicdao, president of MBC Media explainss how the transition benefits everyone: “For partners, this means stronger integrated platforms to grow your business. For audiences, it’s more information, entertainment, and community service. As our audiences grow, together we grow.”
The launch campaign, “Sama-sama Tayo, Pilipino!” (Together, Filipinos!), embodies MBC Media Group’s call for unity and statement of its commitment to a shared future and collective success.
