SM Investments Corp., the listed investment holding company of the Sy Group, has solidified its position by establishing the largest retail rewards system in the Philippines, known as SMAC.
In less than four years, SMAC’s membership has doubled to 10 million, underscoring its ability to cultivate a loyal customer base crucial for driving sales across the group’s extensive shopping network.
It took 21 years for SMAC from its establishment in 2002 to reach 5 million members.
Amid ongoing economic challenges spurred by the COVID-19 pandemic and other global events, loyalty programs like SMAC have become essential tools for building robust customer relationships that transcend mere transactions, creating mutual value for both businesses and consumers.
SM has continuously enhanced SMAC to offer a smarter and more rewarding shopping experience, focusing on customer-centric innovation to provide tailored benefits such as convenience, savings, and overall satisfaction. The introduction of the SMAC app empowers members to manage their spending effectively and align it with their lifestyle goals.
“SMAC goes beyond points and offers; it empowers members to shop smarter by providing them with valuable information,” said Kevin Hartigan-Go, Chief Operating Officer of SMAC. “SM ensures customer satisfaction through tools that promote smarter shopping and ongoing engagement, benefiting both members and partner brands,” he added.
SMAC has fostered a strong community of loyal members, leveraging a network of over 4,000 partner stores nationwide. Partnering with prominent brands like Shell, Mabuhay Miles, Globe Rewards, and PLDT Home Rewards enhances SMAC’s rewards offerings. Members already enjoy exclusive benefits across various SM establishments including The SM Store, SM Markets, Ace Hardware, SM Appliance Center, Watsons, Toy Kingdom, Pet Express, Uniqlo, The Body Shop, and Sports Central.
Additionally, SMAC members receive perks when booking stays at premier destinations such as Taal Vista, Pico de Loro, Pico Sands Hotel, Radisson Blu, and Park Inn by Radisson Hotels.
Hartigan-Go said SMAC continues to evolve, offering a comprehensive and rewarding experience that underscores SM’s commitment to enhancing customer satisfaction and loyalty through innovative retail solutions.
SM Prime Holdings Inc., the listed property development arm of SM, saw a 33 percent growth in net profit last year to P40.0 billion on a 21 percent growth in revenue to P128.1 billion. The shopping mall business accounted for 56 percent of SM Prime’s consolidated revenue, which grew 30 percent to P71.9 billion. Mall rental income was up 24 percent to P61.3 billion.
