The SM Store, the department store of SM Supermalls, and Coffee Bean and Tea Leaf (CBTL) look to complete the roll out of in-store coffee shops across all 78 SM Store branches by 2026.
The expansion aims to seamlessly integrate CBTL’s renowned coffee experience into SM Store locations nationwide.
Twenty-five SM Store branches already feature CBTL cafes in locations such as North Edsa, Megamall and Southmall.
With the expansion, CBTL looks to complete the roll out of an additional 53 in-store cafes in SM Stores by 2026 for a total of 78 cafes.
“CBTL has committed to opening cafes in SM Stores based on their global reputation for exceptional customer service. We choose partners who align with our commitment to enhancing customer experience,” Dhinno Tiu, executive vice president of SM Store, said.
Their collaboration began with the opening of the first CBTL branch at SM Store North Edsa in December 2022, marking the initial step towards creating inviting spaces for patrons.
“Our decision to introduce coffee shops within SM Stores is driven by our customers’ desire for enhanced shopping experience. We aim to provide a welcoming environment where customers can relax and enjoy themselves,” Tiu said.
“Partnering with SM Store aligns perfectly with CBTL’s mission to connect with customers and ensure their satisfaction. SM’s extensive presence across the Philippines and deep cultural roots make this partnership highly beneficial,” Paolo del Rosario, co-founder and vice president for marketing and business development at CBTL, said.
CBTL will offer exclusive discounts to SM Advantage Card holders, to further incentivize customer loyalty.
“Having a CBTL cafe in an SM Store not only adds sophistication but also provides convenience and comfort to shoppers, transforming shopping into an enjoyable and relaxed experience,” del Rosario said.
