Alfamart, the super minimart chain under the SM Group, opened its 2000th store in a residential village in Sta. Rosa, Laguna. Its opening highlights Alfamart’s commitment to enhance grocery shopping accessibility for local neighborhoods and communities.
Harvey Ong, Alfamart chief operating officer, underscored the brand’s dedication to meeting community needs, saying, “Alfamart sees immense value in serving underserved communities. Our 2000th store marks a pivotal milestone, and the warm reception in Balibago underscores the impact our presence can have.”
Part of SM’s retail food business, Alfamart combines the convenience of a corner store with the comprehensive offerings of a supermarket, a concept rapidly gaining popularity across Southeast Asia, especially among families and local markets prioritizing convenience.
Alfamart prides itself in offering a diverse array of products tailored for on-the-go customers, including ready-to-cook and ready-to-eat items. Supported by efficient distribution centers in Laguna, Quezon, Cavite, Bulacan, and Pampanga, the chain ensures a consistent supply of merchandise across its network of stores.
Marking its 10th anniversary in the Philippines this year, Alfamart is a joint venture between SM and Indonesia’s PT Sumber Alfaria Trijaya Tbk. Since inaugurating its first store in June 2014, Alfamart has significantly expanded its footprint, effectively enhancing access to essential goods in many underserved communities nationwide.
