The Philippines continues to solidify its status as a leading destination for business events with the launch of its “M.I.C.E. Philippines: We Take Your Business to Heart” program at the IBTM World 2024 in Barcelona.
Taking place from 19 to 21 November 2024, IBTM World is one of the global M.I.C.E. industry’s premier events, and this year, the Philippines is positioning itself as a top contender for international business meetings, conventions, and incentive travel. With 3,600 buyers, over 131,000 B2B meetings, and 2,204 exhibitors expected, the event is a significant opportunity to showcase the country’s world-class offerings in the business events sector.
On 20 November, the Tourism Promotions Board (TPB) will officially unveil the M.I.C.E. Philippines program at the Fira Barcelona Gran Via – a premier venue for international events. Over 100 industry professionals, media leaders, and VIPs will gather for an exclusive breakfast featuring traditional Filipino dishes, including arroz caldo and lumpiang shanghai, offering a taste of the country’s renowned culinary culture.
Launched in July 2024, the “M.I.C.E. Philippines: We Take Your Business to Heart” program highlights the Philippines’ commitment to delivering exceptional M.I.C.E. services with a personal touch. The initiative emphasizes not only state-of-the-art facilities and venues but also the distinctive Filipino hospitality that makes business delegates feel valued and well-cared for.
“We’re thrilled to introduce the M.I.C.E. Philippines program to a global audience at IBTM World,” said TPB officials. “This platform allows us to strengthen our international partnerships and reinforce the Philippines as a hub for business events, where professionalism meets a rich cultural experience.”
With its combination of modern infrastructure, stunning natural landscapes, and a warm, welcoming atmosphere, the Philippines is setting itself apart as an ideal destination for M.I.C.E. activities. From historic landmarks to pristine beaches, the country offers diverse options for pre-and post-event activities that enhance the overall experience for delegates.
The TPB’s presence at IBTM World reaffirms the Philippines’ commitment to expanding its footprint on the global M.I.C.E. stage, ensuring long-lasting connections that will continue to elevate its reputation in the international business events community.
