Megaworld Corp., the flagship property development firm of tycoon Andrew Tan, will launch the Megaworld Signature Collection this year—a curated portfolio of ultra-high-end residences designed for the ultra-rich, both in the Philippines and abroad.
Megaworld Signature Collection will feature “one-of-one” residences: either individually designed developments in prestigious enclaves across the country or select homes that showcase groundbreaking innovations, standout amenities, or exclusive collaborations and partnerships.
Kevin Tan, executive director of Megaworld, described the new brand as a bold step forward for the company. “The new brand goes beyond what the company has done before and defines an entirely new category,” he said, adding that it’s part of Megaworld’s broader portfolio diversification strategy.
“These developments (for the ultra-luxury residential market) are so rare that Megaworld plans to offer these only in select locations, just once or twice every year,” Tan added.
While Megaworld’s move marks a new direction for the company, it enters a niche that is already being explored by other Philippine developers—some of whom have begun inviting Ultra High Net Worth individuals to view limited-edition offerings, with prices reaching into the hundreds of millions.
Still, Tan said the distinctiveness of their new brand should set Megaworld apart from competition. “The brand name was chosen because each residence bears the mark of purposeful design,” he said. “Each development is envisioned to be one-of-a-kind.”
To support the new initiative, a dedicated team is being formed within the company. “We are creating an entirely brand new group to handle our Megaworld Signature Collection,” said Lourdes Gutierrez-Alfonso, Megaworld’s president and CEO. “We will be launching our inaugural project for this category within the year.”
