Smart Communications, Inc. (Smart) reported higher data usage per subscriber and increased data traffic amid increased mobility as more people returned to work and traveled.
“This year, we will continue to strengthen the fundamentals of our business. Our commitment is to continue providing the best experience from our network, providing the most compelling offers, and exciting our subscribers with new products and innovations,” said Francis E. Flores, senior vice president and head of Consumer Wireless Business-Individual at Smart said.
In 2022, data usage per subscriber rose by 26 percent year-on-year to 9.2 gigabytes, while data traffic rose 32 percent to 4,393 petabytes from 2021.
This is on the back of Smart’s efforts to stimulate data usage with data-packed offers enabling subscribers to watch and upload their videos on social media and play mobile games, for example.
Last year, Smart launched its Free TikTok For All promo for Smart Prepaid, while GIGA Games enables gamers to play their favorite games such as Mobile Legends and Call of Duty Mobile. Smart also launched GIGA Arena, their first all-in-one esports platform for Filipino mobile gamers which lets Smart and TNT customers match up with fellow players to compete in regular tournaments for prizes.
Active data users, on the other hand, grew by 4 percent to 41.5 million.
Data/broadband contributed 84 percent of the individual wireless segment’s total revenues, which hit P82 billion for the full year 2022.
Mobile data revenues for the year reached P66.8 billion, up 2 percent from the previous year.
Meanwhile, Smart’s postpaid revenues also saw improvement for two sequential quarters, registering P2.4 billion in the fourth quarter alone.
As of end-2022, Smart covers 97 percent of the population with its 3G, LTE and 5G networks.
