Manulife Philippines has won the Most Creative Marketing Campaign in the Philippines at the InsuranceAsia News Country Awards for Excellence 2025.
The company earned the recognition for its ManulifeStories campaign, which featured real-life stories from customers whose lives were positively changed through Manulife’s insurance products and services. The campaign highlighted how the insurer has supported Filipinos’ evolving health and financial needs with meaningful and personalized coverage.
Among the stories shared were those of Marielle, who finished medical school using her late mother’s insurance benefits; Yvonne, who used her husband’s death benefit to send her child to nursing school; KL, who used her policy’s living benefits to afford an IVF procedure; Peach, an HIV-positive transgender woman who secured her family’s financial future; and Mark, a father who obtained health coverage for his child with special needs.
“Our mission to make decisions easier and lives better for our customers in the Philippines comes to life through the Manulife Stories campaign,” said Sonali Verma, chief marketing officer of Manulife Philippines. “The experiences shared by our customers remind us that our interactions go beyond business transactions. We take pride in representing our commitment to being Filipino customers’ trusted partner towards a better, more financially secure future.”
InsuranceAsia News, a leading regional publication covering Asia’s insurance industry, launched the Philippines Awards for Excellence to honor outstanding companies and individuals for their innovation, leadership, and contributions to the insurance community. This year marks the third edition of the awards.
