Tim Ho Wan, the Jollibee Group’s flagship Chinese cuisine brand, has opened its latest restaurant at Mikiki Mall in Kowloon, bringing its total in Hong Kong to 10 locations—double the number from a year ago. All Hong Kong stores are profitable, with new openings reaching payback in under two years, highlighting a repeatable expansion model.
The brand’s accelerated growth in Hong Kong has coincided with stronger sales globally. In Q3 2025, system-wide sales rose 5.2 percent compared to the first half of the year, led by Hong Kong (+2 percent), Singapore (+7 percent), and China (+3 percent). Franchise markets also gained momentum, with Q3 sales up 6.5 percent supported by double-digit growth in the Philippines and Taiwan.
Hong Kong remains Tim Ho Wan’s benchmark market, where operational standards are refined before being applied internationally. Investments in chef training, quality control, ingredient sourcing, and digital feedback systems have improved consistency and guest experience, with Google ratings averaging 4.7 in Hong Kong and Singapore over the past 90 days.
Tim Ho Wan is now expanding beyond Asia. The brand recently opened its first North American store in Irvine, California, and a new location in LaLaport Tokyo Bay, Japan, while continuing strong performance in Singapore, where staff received a Service Excellence Award.
With a profitable Hong Kong network as its foundation, Tim Ho Wan aims to become the first truly global dim sum brand, combining Cantonese culinary heritage with disciplined, scalable operations under the Jollibee Group.
