The Department of Trade and Industry is positioning the Philippines as a springboard for Vietnamese enterprises, urging them to tap investment and franchising opportunities as gateways into the broader Southeast Asian market.
The pitch was delivered during a technical briefing organized by the Philippine Trade and Investment Center in Ho Chi Minh City, where the DTI partnered with the Philippine Franchise Association, Gulapa & Aguila LLLC, and the Vietnam Franchise and Licensing Network to outline pathways for market entry.
DTI officials said the Philippines offers a competitive, dynamic environment for foreign investors and franchise brands, citing a fast growing consumer base, improving ease of doing business, and a workforce familiar with international brands.
Vietnamese participants expressed interest in foreign direct investments across steel fabrication, construction materials, dairy processing, high tech agriculture, and information technology.
On the franchising side, inquiries came from coffee chains, casual dining concepts, food and fashion retailers, and personal care service providers seeking regional expansion.
During the session, the DTI walked firms through legal frameworks, registration steps, regulatory requirements, and viable partnership models with local players. The agency said the goal was to provide practical, ground level guidance so Vietnamese companies can confidently establish and scale operations in the Philippines.
The initiative forms part of broader efforts to deepen Philippines Vietnam economic ties. The DTI said stronger collaboration can unlock new capital flows, spur innovation, create jobs, and support sustainable, inclusive growth for both economies.
Officials said continued engagement missions, policy dialogues, and private sector partnerships will be pursued to maintain momentum, positioning the Philippines as a reliable launchpad for Vietnamese brands seeking resilient demand, regional reach, and long term returns amid evolving Southeast Asian market conditions.
